AIPC
http://www.aipc.net.au/

Requirements:

The Australian Institute of Professional Counsellors (AIPC) is Australia’s largest vocational training company in the field of counselling. They have recruited over 50,000 students from 27 countries. Their core product is a nationally recognised and accredited Diploma of Professional Counselling. This course is delivered primarily by external delivery mode.

AIPC wanted to achieve 3 objectives. These being:

1. A full aesthetic revamp of their website. The look and feel of the site was to be conservative and congruent with their demographic of a middle aged semi-professional female, the education industry and the counselling profession.
   
   
2. They wanted to develop a fully integrative online training module. This module was to include:
   • an eLearning Platform across all national sites, as well as international licensees;
   • an interactive Knowledge Base for student support; and
   • real time chat and communication systems.
   
   
3. They wanted to increase their online sales.
   
   Advertising each week in every major newspaper in Australia, they were extremely reliant on one promotional method to recruit students. They wanted to diversify student recruitment methods, and reduce student acquisition costs that had substantially increased.